Wednesday, April 11, 2012

Ann Taylor Concept Store Opening Party

Greetings! Last week, I attended the opening party for the new Ann Taylor Concept store in the Prudential Mall in Boston. The party was held in a penthouse apartment at The Clarendon. It was a fantastic time! There were about 150 very glamorous ladies and guys in attendance. During the party, guests enjoyed complimentary champagne, Voli vodka cocktails (they are low calorie and so good) and delicious appetizers. The event was cosponsored by Boston magazine. The view from the penthouse was amazing- the John Hancock tower was directly across the street and you could see the Boston skyline from every direction- so beautiful!

I was really impressed with the new Ann Taylor fashions. There was a small fashion show during the party which featured regular professional women as models. I love it that because you get to see the clothes on a figure which is more realistic for the average women. One of my favorite dresses was a neon yellow dress with a skinny pink belt. One might usually think that neon yellow would be a hard color to pull off, but the dress was brilliant- it stood out, but still looked professional. There was a lot of color in their spring clothes and it looked amazing- it actually inspired me to wear a colorful dress the next day. I really liked the Ann Taylor looks because they are very versatile. They are great as work clothes, but they can also be dressed up for the evening or dressed down for a more casual look.

Neon colors are a hot trend right now and they are being done much more tastefully than they were in the early 90's! Of course, the shoes were great too. One of the models was wearing a pair of cream colored pumps with red trim and a red heel. I wish I snapped a photo of them, because they were so pretty.

I spoke to the manager of the new store and the regional manager. They were familiar with Smiling Stiletto from when it used to be Hello Stiletto. They told me that they were actually trying to reach out to us earlier, but couldn't remember the group's name. They are interested in having an event in the store, so that should be fun. Hopefully, I will be hearing from the soon.

This was such a fun event to attend- the drinks and appetizers were delicious, the views were unreal, the crowd was so friendly and the fashions were great! What else could a girl ask for on a Thursday night??
They even gave us Ann Taylor tote bags which included a gorgeous gold cuff bracelet with a black studded strap. It isn't something that I would have usually bought for myself, but I've worn it twice already and it looks great. I love it when you get something that makes you step outside of what you usually do- even something as small as a bracelet. It is so important to keep changing things up.

I brought one of my best friends with me who is a long time shoe club member and she had a blast too. She was inspired as well to get some of the new looks.I'm really looking forward to checking out the store and now I'm inspired to wear some really bright colors!


  1. It would be great to have an event there. I recently went to Ann Taylor in the Pru, just before it became the concept store and I got a black suit, plus 2 dresses. Then I went to the store on Newbury the following week and got a great bright blue dress. They're doing nice stuff with fashion.

  2. Definitely! The manager wants to have our members in there, so hopefully we will be having an event in the next couple of months. The looks are awesome!