Wednesday, February 15, 2012

Back Drop Debut

Well, our Smiling Stiletto back drop is no longer a dream, it is a reality! I picked it up a couple of weeks ago and we debuted it last week at our Red Shoe Soiree at Vlora, Boston. It looks awesome! Avni Fashion participated in the event- Avni is a Boston based designer who has gorgeous clothes based on a fusion of Indian, hand dyed fabrics with a western silhouette. Her clothes are very delicate looking and beautiful. Avni approached us in January about being involved in our events. We had ten Smiling Stiletto members modeling the fashions on the pink carpet and they did a trunk show as well. Avni paid a vendor fee which went directly to Project Smile, so it was also a small fundraiser. Here is a photo from the event of Avni and all the models in front of our back drop.
I can't begin to tell you how much I love the back drop! I wanted to combine both the Smiling Stiletto and Project Smile logos because Smiling Stiletto's official charity is Project Smile. Many of our events help raise funds and awareness for Project Smile. I worked with Staples to do the layout for the back drop, but I was having trouble with getting the look right- the logos are very different, so it can be hard to combine them on a page. Last month, in a dream, I was standing right next to my back drop- I could see exactly how it should look. I called Staples in the morning and that became our final design. It's pretty cool when you visualize something in a dream and then you get to see the finished product. The back drop is big- it's 8 x 8. One person can set it up, but it is a lot easier with two people.

Our Smiling Stiletto FB page has a lot more photos from last week's Red Shoe Soiree. We had 85 people at the event which is great. I promoted it on Yelp, MeetUp and Boston.Com as well. I just booked our March event which will be at the Lansdowne Pub- it will be the: Print and Pattern Party at the Pub. Members are encouraged to wear their favorite shoe with a fun print or pattern. The Pub is giving drink tickets so that every guest will receive a complimentary beverage and appetizers.

Well, that's all for tonight- I'm going to make a major effort to blog more frequently. Until then- happy heels everyone!

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